Amy Beth Studios
Privacy Policy
Last updated: July 21, 2026
Amy Beth Studios respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.
By using our website, submitting a form, registering a portrait certificate, scheduling an appointment, or otherwise communicating with Amy Beth Studios, you acknowledge the practices described in this policy.
Information We Collect
We may collect information that you provide directly to us, including:
- Your first and last name
- Email address
- Telephone number
- Mailing address
- Information about your family, portrait interests, pets, or event
- Appointment and scheduling information
- Certificate, promotion, giveaway, or charitable-partnership information
- Messages, questions, and other information submitted through our forms
- Payment and transaction information when you purchase our services or products
Please do not submit sensitive personal information that is not necessary for us to provide the requested service.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, log files, and similar technologies. This information may include:
- Internet Protocol address
- Browser and device type
- Operating system
- Pages viewed and time spent on the website
- Referring website or advertisement
- Approximate geographic location
- Interactions with website forms, links, and emails
We use this information to operate the website, understand how visitors use it, improve our marketing and services, prevent misuse, and maintain website security.
How We Use Your Information
We may use your information to:
- Respond to questions and portrait inquiries
- Schedule and manage consultations, sessions, and appointments
- Register and administer portrait certificates
- Plan and personalize your portrait experience
- Prepare orders, invoices, payments, and finished artwork
- Send appointment confirmations, reminders, and service updates
- Administer charitable partnerships, promotions, or giveaways
- Provide customer service and respond to requests
- Send studio news or promotional communications when permitted
- Improve our website, services, advertising, and client experience
- Protect our business, clients, website, and legal rights
- Comply with applicable legal and regulatory obligations
Email and Text Communications
Service and Appointment Messages
When you provide your contact information and request communication from us, we may contact you regarding your inquiry, consultation, appointment, order, certificate, customer-service request, or other relationship with Amy Beth Studios.
Marketing Messages
When you separately consent to receive marketing communications, we may send occasional messages about portrait events, seasonal booking, promotions, studio news, and special offers.
Consent to receive marketing text messages is not a condition of purchasing goods or services. Message frequency may vary. Message and data rates may apply. You may reply STOP to a text message to opt out or HELP for assistance. You may also unsubscribe from marketing emails by using the unsubscribe link included in the message.
Opting out of marketing communications will not prevent us from sending necessary communications about an existing appointment, order, payment, or service request.
Cookies and Tracking Technologies
Our website and service providers may use session cookies, persistent cookies, pixels, tags, scripts, and similar technologies. These tools may help us:
- Keep the website functioning properly
- Remember visitor preferences
- Measure website traffic and performance
- Understand which pages and advertisements are useful
- Improve our website and marketing
- Detect fraud, spam, or security concerns
Most browsers allow you to block or delete cookies through their settings. Disabling cookies may affect the operation of certain website features.
How We Share Information
We do not sell your personal information for money. We may disclose information when reasonably necessary to operate our business, including to trusted service providers that assist with:
- Website hosting and maintenance
- Customer relationship management and online forms
- Email and text-message delivery
- Scheduling and appointment management
- Payment processing and invoicing
- Cloud storage and data management
- Analytics, advertising, and website performance
- Printing, framing, album production, shipping, and order fulfillment
- Professional, accounting, insurance, or legal services
These providers may access information only as reasonably necessary to perform services on our behalf and are expected to protect the information they process.
We may also disclose information when required by law, legal process, or governmental request; to investigate suspected fraud or misuse; to protect the safety and rights of Amy Beth Studios or others; or as part of a business sale, transfer, merger, or reorganization.
Payment Information
Payments may be processed through third-party payment providers. Amy Beth Studios may receive transaction details such as the amount paid, payment status, billing name, and limited payment-method information. We generally do not receive or store complete credit-card numbers entered directly into a payment processor's secure system.
Portraits and Client Images
Portrait files and client images may be stored and processed for editing, retouching, artwork creation, order fulfillment, backup, and delivery. Client portraits will not be used publicly for portfolio, website, advertising, competition, exhibition, or promotional purposes unless permitted by the applicable agreement, model release, or other consent.
Data Retention
We retain personal information only for as long as reasonably necessary to provide services, maintain client and transaction records, fulfill orders, comply with legal and tax obligations, resolve disputes, protect our rights, and maintain appropriate business archives.
Retention periods may vary depending on the type of information, the nature of the client relationship, and applicable legal or business requirements.
Data Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information. However, no internet transmission, website, storage system, or electronic communication can be guaranteed to be completely secure.
Your Choices and Requests
Depending on the circumstances and applicable law, you may ask us to:
- Confirm whether we maintain personal information about you
- Correct inaccurate contact information
- Delete certain personal information
- Stop sending marketing emails or text messages
- Update your communication preferences
We may need to verify your identity before completing a request. We may also retain information when reasonably necessary for an existing contract, transaction, legal requirement, dispute, security concern, or legitimate business record.
Children's Privacy
Our website and inquiry forms are intended for adults. We do not knowingly request personal information directly from children under 13 through the website. Parents or legal guardians should submit information concerning minor children when arranging a portrait experience.
If you believe a child has submitted personal information without appropriate parental permission, please contact us so we can review and, when appropriate, delete the information.
Third-Party Websites
Our website may contain links to websites or services that are not controlled by Amy Beth Studios. Their privacy practices are governed by their own policies, and we are not responsible for the content, security, or privacy practices of third-party websites.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations. The updated version will be posted on this page with a revised “Last updated” date.
Contact Us
Questions about this Privacy Policy or how your personal information is handled? We're happy to help.
111 East Main Street
Merrimac, WI 53561
Phone: (608) 602-8400
Email: welcome@amybethdesignstudio.com
Website: www.amybethdesignstudio.com